Sobre Anúncios nativos
Sobre Anúncios nativos
Blog Article
A typical transaction begins with a user visiting a website. This triggers a bid request that can include various pieces of data such as the user's demographic information, browsing history, location, and the page being loaded. The request goes from the publisher to an ad exchange, which submits it and the accompanying data to multiple advertisers who automatically submit bids in real time to place their ads.
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De modo a ampliar esse alcance, é necessário investir nos posts patrocinados e acompanhar o alcance e a taxa por conversão do investimento realizado.
As pessoas assistem vídeos no YouTube em dispositivos de smart TV, este que amplia ainda mais o alcance da plataforma.
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Payment Processed: The advertiser pays the agreed bid price through the DSP. The SSP then collects the payment, deducts its fee, and remits the remainder to the publisher.
Publishers provide inventory to an ad exchange. Therefore, an ad exchange (the marketplace itself) holds the inventory while a Demand-Side Platform, which acts on behalf of advertisers, is the place where the buyers bid for the inventory depending on the impressions they have. Everything is rather forthright here: it’s the highest bidder’s ad that will be displayed.
User Visits a Sitio: When a user visits the publisher’s site, the SSP generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.
Produzir listas de público-alvo qual podem ser aplicadas imediatamente a qualquer uma das suas campanhas por vídeo do Google.
Demand-side platforms play a similar role for advertisers as SSPs do for publishers. They are automation tools which allow advertisers to effectively manage, analyse, optimize and run their advertising campaigns over many different networks.
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Produzir listas por público-alvo de que podem ser aplicadas imediatamente a qualquer uma das AS SUAS campanhas por vídeo do Google.
User privacy: RTB allows advertisers to home in on specific users, which has created concerns over the security of sensitive user data. Anonymous audience segmentation Taxa de cliques (CTR) solutions like Emodo Audiences strengthen respect for user privacy without sacrificing targeting accuracy.